Missed Calls
What happens when nobody — including the AI — picks up.
On this page
Once forwarding is on, a missed call means something different than it used to. Your receptionist doesn’t go to voicemail and doesn’t get busy, so a genuinely missed call almost always means the call never reached us.
What it means now
What it used to mean
What it means now
What a missed call means now
- Not in your account at all
- The call never reached us. Forwarding is off, misconfigured, or your carrier's voicemail answered first.
- In your account, a few seconds long
- It arrived and was answered — the caller hung up during the greeting. Different problem entirely.
- In your account, no lead attached
- Answered, but they hung up before giving any contact detail.
The three kinds
Worth separating, because the fixes are completely different.
- Never arrived
- A forwarding problem. Fix it and it stops happening — see AI Did Not Answer.
- Hung up on the greeting
- Some callers hang up on any automated voice. A small, normal percentage.
- Hung up mid-conversation
- Worth listening to. If it happens repeatedly at the same point, something in the call is losing people.
Why the count should now be near zero
Missed calls were the reason you got a receptionist. Checking that the count really has gone to near zero is the single best confirmation that everything is wired up correctly.
Check after any phone change
How to check for genuinely missed calls
- 1
Look at your phone's missed-call list
Your handset is the only record of calls that never reached us — we can’t show you what we never received.
- 2
Cross-check against Conversations
Take a number and a time from your phone and look for it in Conversations. Present means it arrived; absent means it didn’t.
- 3
If absent, test forwarding
Ring your business number from another phone and let it ring. What you hear tells you where the break is.
- 4
Ring back anything genuinely missed
Those callers are still worth having. A call back the same day still converts reasonably well.
Short calls are not missed calls
A handful of very short calls in your history is normal — wrong numbers, silent robocalls, and people who hang up on any recorded voice.
A normal week
For contacts who may be contacted, yes — Reactivation and Outbound Calls work a list for you, and consent is enforced per person.