Services
The work you take, the work you don't, and typical prices.
On this page
Your services list is what your receptionist can talk about, quote for, and book. If a job isn’t on the list, it can’t confidently take it.
One list, three jobs
This one list drives three separate things: what callers hear when they ask what you do, which jobs get booked versus declined, and what a booked appointment is worth in your recovered-revenue figure.
How to write a service
Use your customers’ words, not your invoicing codes. Someone at 8pm in July says “my AC isn’t cooling”. Nobody says “refrigerant charge diagnostic”.
Written for your callers
Outdoor unit noisy or not running
Yearly maintenance plan
Written for your books
Condenser fan motor replacement
Annual PM contract — residential
Written for your callers
Outdoor unit noisy or not running
Yearly maintenance plan
- 1
Name it the way a customer would
Plain words. If you’d have to explain the name, it’s the wrong name.
- 2
Add a price, or say why there isn't one
A confident number books better than a dodge. Where it genuinely varies, give the range.
- 3
Set the average job value
What a typical job of this type is worth. This is what recovered revenue counts when one holds.
- 4
Cover your five most common jobs first
Five well-written services beat forty half-written ones. Add the rest as you hear the gaps in real calls.
Prices
Anything you write here can be said out loud to a customer, so write only what you’d stand behind at the door.
- A fixed fee
- Best. '$89 diagnostic call-out' is clear, quotable, and books well.
- A range
- Good. 'From $180, depending on the unit' is honest without being evasive.
- No price
- Fine for genuinely bespoke work. It will say a technician needs to look first.
Don't quote your best case
The work you turn down
As valuable as the work you take. Adding the jobs you decline means your receptionist says so politely instead of booking a visit you’d have to cancel.
Declining well
Average job value
This is the number your Recovered revenue figure is built from. When an appointment holds, the value of its service is what gets counted.
Set it to a typical job, not your biggest. Optimistic values make your dashboard look great and mean nothing, and you’re the only person it misleads.
Checking it landed
Changes apply to the next call. Ring in and ask what a job costs — it’s the fastest way to confirm what a customer will actually hear.
Most trades land between eight and fifteen. Fewer and callers hit gaps; many more and you’re describing variations of the same job. Start with five and grow it from what you hear.