Guide
Booked vs. held: the number that actually pays
"Calls answered" and "appointments booked" look great on a dashboard. The number that pays your bills is the appointment that actually held.
Vanity metrics stop at booked
Most AI phone tools report calls answered and appointments booked. But a booked appointment that no-shows is worth nothing.
We track every booking through to held and put a dollar amount on it, so you see what the engine actually recovered, not what it promised.
What the report looks like
Each month you get a report: appointments booked, appointments held, and the recovered revenue tied to each one, by source (inbound, reactivation, speed-to-lead).
It's a record of work that already happened. It's never a projection of what you might earn later.